ASSIST BASKETBALL NETWORK

Creative Brief

Project Overview: Assist Basketball Network (ABN) needs a fresh logo and promotional posters for upcoming events. The logo should capture ABN's energetic and inclusive spirit, while the posters should attract middle and high school students to participate in or attend events.

Objective:

• Create a modern, memorable logo that embodies teamwork and passion for basketball.

• Design vibrant posters that excite and motivate young players and their communities.

Target Audience:

• Primary: Middle and high school students (ages 11-18) who love basketball.

• Secondary: Coaches, parents, and community supporters.

Brand Personality:

• Energetic: Full of movement and life.

• Inclusive: Welcoming to all skill levels.

• Competitive: Focused on growth and excellence.

Deliverables:

• New logo design with versatile formats.

• A series of promotional posters (minimum of 3) for upcoming events.