Art Club
Visual Identity / EP Campaign
Visual Identity / EP Campaign
Art Club is a Glasgow-based band blending Jazz, Afrobeat, Electronica, and Soul into a sound that feels both timeless and explosive. The visual identity for their EP Crystal Children was designed to reflect that same energy through bold color, abstract illustration, and expressive typography.
The project explores a playful but striking visual language inspired by handmade artwork, surreal forms, and experimental music culture. Using bright primary colors, organic shapes, and rough textures, the identity creates something energetic, emotional, and slightly unpredictable.
The Art Club logo was designed as a flexible visual mark that combines playful typography with handmade illustration. The custom symbol integrates abstract facial features and eye forms to create a logo that feels artistic, experimental, and memorable.
Bright color combinations help reinforce the energetic tone of the band while allowing the identity system to remain visually loud across multiple applications.
The illustration style focuses on abstract forms, imperfect textures, and hand-drawn elements to create visuals that feel spontaneous and emotionally driven.
The simplified eye illustrations and organic black shapes introduce a surreal quality inspired by dream imagery, collage work, and expressive mark-making. This creates a visual system that feels youthful, vibrant, and slightly chaotic in the best way
The EP artwork centers around abstraction and symbolism. A large black organic shape paired with a hand-drawn eye illustration creates a mysterious focal point that feels both childlike and surreal.
The contrast between minimal forms and vibrant typography reflects the band’s balance of soulful rhythm and explosive sound. The composition intentionally feels raw and imperfect, helping the artwork feel more human and expressive.
A four-poster series created for Crystal Children, the debut EP by Art Club. Drawing from the band's fusion of jazz, afrobeat, soul, and electronic music, the visuals use abstract forms, bold color, and distressed textures to create a playful yet atmospheric identity. Each poster explores a different composition while sharing a common visual language, capturing the experimental and genre-blending spirit of the project.