NIGHT SHIFT
NIGHT SHIFT
Embedded Files
Night Shift — Brewed for the Late Hours
Night Shift — Brewed for the Late Hours
Case Study
Flavor Concepts · Packaging Design
Role: Art Direction & Design
Campaign Description
Campaign Description
Night Shift is a conceptual beer branding campaign inspired by late nights and nonstop grind. Built around a bold hourglass and skull mark, the identity represents time, endurance, and energy.
The system features three flavors—Midnight Stout, Amber Lager, and Red Ale—each reflecting a different phase of the night through a clean, high-contrast visual style designed for strong, scalable branding.
System
The system features three flavors—Midnight Stout, Amber Lager, and Red Ale—each reflecting a different phase of the night through a clean, high-contrast visual style designed for strong, scalable branding.
Cans
A set of Night Shift cans featuring bold, industrial-inspired graphics centered around a skull hourglass symbol. Each flavor—Midnight Stout, Amber Lager, and Pale Ale—uses distinct color accents while maintaining a cohesive, gritty aesthetic. The designs emphasize late-night energy, time, and the grind, creating a unified and recognizable can system.
Packaging
A bold Night Shift variety pack featuring a skeletal worker and hourglass to symbolize the late-night grind. Strong colors, gritty textures, and industrial graphics create a cohesive, high-impact beer packaging system.
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