Overload

Branding / Packaging Design

Overview

Overload is a conceptual energy drink brand built around high intensity, speed, and controlled chaos. Inspired by action sports culture, the brand combines bold minimal design with aggressive visual elements to create something that feels fast, raw, and built for movement.

Box

Packaging designed to extend the brand beyond the can. The box uses strong graphics and structure to feel impactful, bold, and consistent across all touchpoints.

Skate Deck

A lifestyle extension of the brand inspired by skate culture and extreme sports. The deck reinforces Overload as more than a drink—it becomes part of a high-energy, action-driven identity.

Poster Series 

A collection of minimalist protest-inspired posters exploring the tension between innocence and destruction. Drawing influence from street art, punk graphics, and anti-establishment visual culture, each piece pairs familiar symbols with subtle chaos—turning everyday scenes into quiet acts of rebellion. The result is a series that feels playful at first glance, but reveals themes of unrest, resilience, and beauty emerging from disorder.