The OVERLOAD Energy Drink logo is designed to represent explosive energy, intensity, and momentum. The custom icon combines a bold circular form with lightning-inspired shapes, creating a memorable symbol that reflects the brand’s high-performance identity. The aggressive typography reinforces speed and power while maintaining a clean, modern appearance.

To ensure consistent brand recognition across all applications, the following color rules must always be followed:

• The fill color inside the icon must always match the color of the word “OVER.”

• The outline of the icon must always match the color of the word “LOAD.”

• The “ENERGY DRINK” text must always match the icon outline color (the same color used for “LOAD”).

These relationships are a core part of the OVERLOAD visual identity and must remain consistent across all logos, packaging, merchandise, digital assets, and marketing materials. The logo should never be recolored in a way that breaks these color relationships, as doing so weakens brand recognition and visual consistency.