OVERLOAD ENERGY DRINK

Overload — No Off Switch.

Case Study
Visual Identity · Can mockup 

Project Overview

OVERLOAD is a conceptual energy drink brand built around the idea of explosive energy and pushing past limits. The identity combines a playful skull-and-fuse icon with a sharp, custom wordmark to balance chaos and control. The visual system uses high-contrast colors, minimal forms, and subtle motion textures to create a bold, modern look that stands out across packaging and brand applications.

Logo

A bold, playful skull with a lit fuse paired with a sharp, angular wordmark—capturing explosive energy, controlled chaos, and a high-impact identity that stands out across both light and dark environments.

Can Design/Mockup

A sleek, high-contrast energy drink can designed to reflect intensity and controlled chaos. The minimal skull-and-fuse icon acts as a bold focal point, while the sharp custom wordmark reinforces a high-energy, rebellious identity. Subtle dotted wave textures add motion and depth, giving the can a modern, electric feel that stands out on shelf and in hand.