Project Description

Moonlit Haze is a music and arts festival that embodies the laid-back, free-spirited vibes of California stoner culture. The festival aims to create an immersive experience where attendees can chill, enjoy music and art, and embrace the mellow, mystical atmosphere under the moonlight.

Concept Breakdown

The visual identity and promotional materials reflect the festival’s unique vibe:

Visual Identity: Logo, posters, and social media graphics that capture the relaxed and psychedelic aesthetic.
Atmosphere: Designs that evoke chill, mystical, and bohemian elements aligned with California stoner culture.
Experience: Creating a cohesive brand that resonates with attendees and encourages self-expression.

Target Audience

Primary: Young adults (ages 18–30) who identify with stoner culture, enjoy music festivals, and appreciate art and self-expression.
Secondary: Creative, free-spirited individuals seeking unique, laid-back experiences.

Brand Personality

Chill: Embracing a relaxed, easy-going atmosphere.
Psychedelic: Rich colors, patterns, and mystical elements.
Bohemian: Reflecting the free-spirited and artistic nature of California culture.

Skills Highlighted

This project showcases strengths in:

Branding and logo design
Poster and social media graphic creation
Visual storytelling rooted in culture and lifestyle
Audience engagement through immersive design

Design Goals

Develop a cohesive visual identity that embodies the festival’s laid-back and psychedelic vibe
Create promotional materials that appeal to the target audience’s lifestyle and values
Reinforce the festival’s position as a unique, artistic experience in the California music scene

Tools Used

Adobe Illustrator
Adobe Photoshop
Adobe InDesign

Page updated

Google Sites

Report abuse