LOST & FOUND MUSIC FESTIVAL

Lost and Found Music Festival

Creative Brief
Visual Identity · Promotional Posters · Merchandise · Social Media Animation

Project Description

Lost and Found Music Festival requires a cohesive visual identity to represent its unique, eclectic vibe. The branding will encompass promotional posters, merchandise, and a dynamic GIF designed to engage social media audiences and attract music lovers who crave discovery and adventure.

Concept Breakdown

The design elements aim to capture the festival’s spirit through:

• Posters: Eye-catching designs that reflect the festival’s eclectic and adventurous nature.
  
  

• Merchandise: Trendy apparel and accessories that attendees will proudly wear and share.
  
  

• GIF: A dynamic, engaging animation to boost social media excitement and visibility.
  
  

Target Audience

• Primary: Music enthusiasts, ages 18–35, who enjoy discovering new artists and diverse genres.
  
  

• Secondary: Festival-goers who seek unique experiences and value trendy merchandise.
  
  

Brand Personality

• Eclectic: Celebrating diversity in music styles and experiences.
  
  

• Adventurous: Inspiring discovery and exploration.
  
  

• Trendy: Fresh, modern, and culturally relevant.
  
  

Skills Highlighted

This project emphasizes expertise in:

• Visual identity and branding
  
  

• Poster and merchandise design
  
  

• Social media content creation and animation
  
  

• Audience engagement through creative storytelling
  
  

Design Goals

• Develop promotional posters that capture the festival’s diverse and adventurous spirit
  
  

• Create merchandise that resonates with attendees and encourages social sharing
  
  

• Produce a compelling GIF to amplify social media presence and festival buzz
  
  

Tools Used

• Adobe Illustrator
  
  

• Adobe Photoshop
  
  

• Adobe After Effects (for GIF animation)