NETFLIX

Netflix “Screen Style”

Class Project
Magazine Design · Fashion Collections · Merchandise · Brand Integration

Project Description

Netflix is launching Screen Style, a magazine that showcases and sells clothing and merchandise inspired by its original movies and shows. This project blends fashion and fandom to offer readers exclusive, on-trend items that bring their favorite Netflix characters and scenes into everyday life.

Concept Breakdown

The project focuses on integrating Netflix’s storytelling with fashion and lifestyle products:

Magazine Design: Visually compelling layouts that combine fashion editorials, product showcases, and exclusive interviews.
Merchandise: Exclusive clothing and merchandise collections inspired by iconic Netflix originals.
Content: Engaging stories that connect readers with the shows and the design process behind the products.

Target Audience

Primary: Netflix fans (ages 18–35) who are passionate about the platform’s content and enjoy expressing fandom through fashion and lifestyle.
Secondary: Trend-conscious consumers seeking unique, pop-culture-inspired fashion and merchandise.

Brand Personality

Stylish: Reflects the latest fashion trends with a cinematic edge.
Innovative: Blends fashion and entertainment in new, pioneering ways.
Fandom-Focused: Speaks to the diverse tastes and passions of Netflix’s audience.

Skills Highlighted

This project highlights strengths in:

Editorial and magazine design
Fashion and merchandise concept development
Visual storytelling and brand integration
Audience engagement and content creation

Design Goals

Create a magazine that merges fashion, lifestyle, and Netflix’s storytelling
Develop exclusive merchandise that resonates with fans and trendsetters alike
Produce content that deepens the connection between audience and Netflix originals
Reinforce Netflix’s image as an innovative, stylish brand

Tools Used

Adobe InDesign
Adobe Photoshop
Adobe Illustrator

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