NIKE

NIKE AIR FORCE 1 “HAMBURGER”

Personal Concept Project
Footwear Design · Visual Concept · Packaging · Typography

Project Description

This self-initiated design project explores how graphic storytelling can influence product and packaging design. Inspired by the classic hamburger, this concept reimagines the Nike Air Force 1 through the lens of food culture—bringing together texture, typography, and color in a way that feels bold, unexpected, and still true to the sneaker’s iconic identity.

Concept Breakdown

Each layer of the hamburger influenced the visual direction:

• Bun: Soft tan suede overlays
  
  

• Lettuce: Light green graphic accents for freshness
  
  

• Tomato: Vibrant red panels for contrast
  
  

• Cheese: Warm yellow stitching and inner lining
  
  

• Patty: Deep brown textures for depth
  
  

• Sesame Seeds: Embossed or printed dot details
  
  

The layout and material choices were designed to play with contrast and balance—mimicking the structure of a real burger while still aligning with Nike’s streetwear DNA.

Visual System & Packaging

In addition to the shoe design, I created a full packaging concept inspired by a fast-food burger box. The design incorporates playful typography, custom illustrations, and layered paper textures to create an immersive unboxing experience.

Skills Highlighted

This project allowed me to flex my skills in:

• Color theory & composition
  
  

• Layout design
  
  

• Conceptual branding
  
  

• Visual storytelling
  
  

Design Goals

• Explore the intersection between graphic design and product storytelling
  
  

• Use everyday inspiration (like food) as a design prompt
  
  

• Challenge traditional layout thinking by translating it to 3D objects
  
  

• Reinforce brand consistency through playful, thematic visuals
  
  

Tools Used

• Adobe Illustrator
  
  

• Adobe Photoshop
  
  

• Adobe InDesign
  
  

• Procreate (for sketches and layout thumbnails)