George Diego Marte

Lost & Found

Visual Identity / Event Branding

Overview

Lost & Found is a conceptual music festival where each day takes place in a different borough of New York City. The project explores how design can reflect location, culture, and identity across a unified system.

Poster Series (5 Boroughs)

A set of five posters, each representing a different NYC borough. While each poster has its own identity, they work together as a cohesive system.

Bronx — Red

Represents intensity, energy, and raw culture. Reflects the borough’s loud, unapologetic identity and roots in hip-hop.

Brooklyn — Green

Represents growth, creativity, and change. Reflects Brooklyn’s evolving art scene and constant reinvention.

Manhattan — Gray

Represents structure, sophistication, and density. Reflects the fast-paced, high-end, vertical nature of the city’s core.

Staten Island — Blue

Represents distance, calm, and separation. Reflects its quieter, more removed feel from the rest of NYC.

Queens — Yellow

Represents diversity, warmth, and energy. Reflects the borough’s wide range of cultures and vibrant community.

A borough-based graphic built from NYC map data, combining structured street layouts with a rough, broken texture. The red outline isolates Brooklyn while the fragmented interior adds movement and energy, creating a balance between precision and chaos. The custom typography reinforces the identity, making the graphic feel bold, urban, and rooted in place.

Merch (T-Shirt)

A wearable extension of the festival identity, translating the borough-based poster system into apparel. The design keeps the core map graphic and typography while simplifying the layout for everyday wear.

The front uses a minimal mark for subtle branding, while the back highlights the Brooklyn graphic at full scale—balancing wearability with bold visual impact.

Page updated

Google Sites

Report abuse