Lost & Found
Lost & Found
Visual Identity / Event Branding
Embedded Files
Overview
Overview
Lost & Found is a conceptual music festival where each day takes place in a different borough of New York City. The project explores how design can reflect location, culture, and identity across a unified system.
Poster Series (5 Boroughs)
Poster Series (5 Boroughs)
A set of five posters, each representing a different NYC borough. While each poster has its own identity, they work together as a cohesive system.
Bronx — Red
Bronx — Red
Represents intensity, energy, and raw culture. Reflects the borough’s loud, unapologetic identity and roots in hip-hop.
Brooklyn — Green
Brooklyn — Green
Represents growth, creativity, and change. Reflects Brooklyn’s evolving art scene and constant reinvention.
Manhattan — Gray
Manhattan — Gray
Represents structure, sophistication, and density. Reflects the fast-paced, high-end, vertical nature of the city’s core.
Staten Island — Blue
Staten Island — Blue
Represents distance, calm, and separation. Reflects its quieter, more removed feel from the rest of NYC.
Queens — Yellow
Queens — Yellow
Represents diversity, warmth, and energy. Reflects the borough’s wide range of cultures and vibrant community.
A borough-based graphic built from NYC map data, combining structured street layouts with a rough, broken texture. The red outline isolates Brooklyn while the fragmented interior adds movement and energy, creating a balance between precision and chaos. The custom typography reinforces the identity, making the graphic feel bold, urban, and rooted in place.
Merch (T-Shirt)
Merch (T-Shirt)
A wearable extension of the festival identity, translating the borough-based poster system into apparel. The design keeps the core map graphic and typography while simplifying the layout for everyday wear. The front uses a minimal mark for subtle branding, while the back highlights the Brooklyn graphic at full scale—balancing wearability with bold visual impact.
Concert Ticket
A festival pass inspired by the iconic NYC MetroCard, reimagined for the Lost & Found Music Festival. The design keeps the recognizable MetroCard shape while transforming it into an immersive event artifact, blending music culture with the visual language of New York transit. A detailed section of the NYC subway map becomes the core graphic element, symbolizing movement, discovery, and the experience of navigating the city and the festival itself.
Social Media
A social media graphic created for the Lost & Found Music Festival that reworks the iconic “I ♥ NY” design into a custom visual tied to the festival’s identity. The piece uses bold typography and a minimal color palette to create an instantly recognizable graphic while giving the classic format a new meaning connected to music, culture, and New York City.
By referencing a familiar NYC symbol and transforming it through the festival’s branding, the design blends nostalgia with a modern, street-inspired aesthetic. The simplicity of the composition makes it highly adaptable for social media promotion, functioning as both a recognizable city reference and a strong visual asset for the festival campaign.
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