Nike x McDonald’s
Nike x McDonald’s
Concept Campaign / Art Direction
Embedded Files
Overview
Overview
A conceptual collaboration between Nike and McDonald’s that blends fast food culture with performance and streetwear. The project explores how two global brands can merge through bold visuals, playful design, and cultural crossover.
Posters
Posters
Campaign visuals designed to capture attention and highlight the collaboration. The posters mix bold colors and graphic elements to feel loud, playful, and instantly recognizable.
Sneaker (Air Force 1)
Sneaker (Air Force 1)
A reimagined Air Force 1 inspired by a Big Mac. The design translates food textures and colors into materials, creating a playful yet wearable concept.
Shoebox
Shoebox
Custom packaging designed to resemble a McDonald’s Big Mac box. The shoebox reinforces the concept and adds a memorable, physical extension of the collaboration.
T-Shirt
T-Shirt
A merchandise piece that brings the collaboration into streetwear. Designed to feel wearable while still reflecting the bold identity of the project.
Nike x McDonald's Track Jacket
A sport-inspired jacket that blends Nike performance with McDonald's nostalgia. Featuring a bold yellow body, Ronald-inspired striped sleeves, a track-shaped Golden Arches graphic on the back, and the slogan I'm Lovin' Every Step., this piece celebrates movement, energy, and iconic design.
Race Car + Helmet
Race Car + Helmet
A high-energy extension of the campaign that connects the collaboration to speed and performance. This pushes the concept into a more dynamic, culture-driven space.
Page updated
Google Sites
Report abuse