Project Description

Starbucks is launching a new line of spiked drinks that blend their signature coffee flavors with a spirited twist. This campaign aims to create eye-catching promotional posters and a fresh menu design that highlights the unique, fun, and sophisticated nature of these beverages, appealing to adult customers looking for a premium coffee cocktail experience.

Concept Breakdown

The visual and design approach focuses on:

Promotional Posters: Bold, stylish visuals that showcase the spiked drinks’ appeal and seasonal vibe.
Menu Design: Clear, inviting layouts that emphasize drink ingredients and flavor profiles while maintaining Starbucks’ premium brand feel.
Brand Integration: Using familiar Starbucks design elements with a playful, adult-oriented twist.

Target Audience

Primary: Adults aged 21–40 who enjoy premium coffee and alcoholic beverages.
Secondary: Social drinkers and Starbucks regulars looking to try something new and sophisticated.

Brand Personality

Sophisticated: Premium quality with a polished presentation.
Playful: Fun and adventurous spirit that invites exploration.
Familiar: Maintains Starbucks’ welcoming and approachable vibe.

Skills Highlighted

This project highlights skills in:

Promotional poster design
Menu layout and typography
Visual branding and campaign cohesion
Audience-focused messaging

Design Goals

Create promotional posters that generate excitement and curiosity around the spiked drink line
Design a menu that clearly presents the new drinks while fitting seamlessly with Starbucks’ brand
Appeal to a mature audience seeking a refined yet playful coffee experience

Tools Used

Adobe Illustrator
Adobe Photoshop
Adobe InDesign

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